B2B Marketing - Mark Donnigan Interview Startup CMO

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Other Truths About Modern B2B Marketing

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other truths concerning contemporary B2B advertising and marketing. We go over how the purchasing trip is now entirely fragmented and the way that area building can aid marketing experts take back control of the discov

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